Technology

  • Apple’s New MacBook Air, Mac Mini, iPad Pro and Apple Pencil

    Shelly Palmer On Tuesday at the Brooklyn Academy of Music, Apple held its second major hardware event of the fall to unveil a new lineup of iPads, MacBooks, and more. The big takeaway: all of Apple’s new products are the best they’ve ever been … and also the most...
  • Deepfakes: The Dawn of the Post-Truth Era

    Shelly Palmer For about 200,000 years, modern humans have relied on our eyes and ears to separate truth from lies and fact from fiction. Even if we ignore the rise of fake news (and how difficult it is to do anything about it), technology (like deep learning) is on...
  • Wellness Tech: The Evolution of Apple Health

    Shelly Palmer  I hit rock bottom in April 2013. My weight had ballooned to 252 lbs., and eating had become a compulsion. I hated the way I looked and the difficulty I had moving around, and I especially hated the way I felt. I had tried everything (or so...
  • Apple Watch Series 4 Review

    Shelly Palmer  Apple says the new Apple Watch Series 4 has been “fundamentally redesigned and re-engineered to help you stay even more active, healthy, and connected.” I’ve spent about a week with my Apple Watch Series 4 and my new iPhone XS Max. Here’s what I’ve learned. Apple Health...
  • AI and Esports

    Shelly Palmer  Gamers have been pitting their wits and skill against computers since the earliest days of video games. The levels of difficulty were pre-programmed, and at a certain point in the game, the computer was simply unbeatable by all but the most gifted gamers. Over time, the concept...
  • Brand Bravery as a Go-to-Market Strategy

    Shelly Palmer  Nike’s tenet “Believe in something. Even if it means sacrificing everything.” is inspirational. While some are applauding Nike for standing up for what it believes, others (who disagree with Nike on this issue) find themselves torn between their love of the brand and their own beliefs. Quinnipiac...
  • From Democracy to Technocracy

    Shelly Palmer During the recent congressional hearings, Sen. Mark Warner (D-VA), the Senate intelligence committee’s vice chairman, said, “The era of the wild west in social media is coming to an end.” Congress, he said, will have to take action. “Where we go from here is an open question.”...
  • Google: I Don’t Think That Word Means What You Think It Means

    Shelly Palmer  President Trump recently tweeted: “Google search results for ‘Trump News’ shows only the viewing/reporting of Fake News Media. In other words, they have it RIGGED, for me & others, so that almost all stories & news is BAD. Fake CNN is prominent. Republican/Conservative & Fair Media is...
  • Cloud Wars: The Battle for Your Cloud Storage Dollars

    Shelly Palmer  The velocity of data is increasing and will always increase. This is a fact of modern life. According to IBM, we create approximately 1.86EB of data every hour of every day. So it is no wonder that annual cloud storage revenue exceeds $60 billion and is trending...