About Us

El Observador

El Observador Publications, Inc. is a print on online newspaper which has been in business since 1980. El Observador was the first Bilingual weekly newspaper publication in the San Francisco Bay Area, and as of 2016, remains the largest bilingual weekly newspaper in the San Francisco Bay Area. We are in the forefront of providing vital information relevant to the Hispanic community on a weekly basis in print, digital and social media platforms.

El Observador partners with many Government, Educational and Business Enterprises and provides weekly outreach to the growing Hispanic communities in the San Francisco Bay Area and provide this information to subscribers, both in print and online, and in a bilingual, Spanish and English, format.

Although print news is generally slowing down nationally as method for the communication of news and information, El Observador has consistently been committed to staying connected to the Hispanic Community through its deep roots in the neighborhoods, community service organizations and events. Over the many years since its inception, El Observador has invested in infrastructure and state of the art technology in order to distribute its news and information online, digitally and through its social media platforms.

Through this relationship with our readers and community El Observador provides a resource for many government, educational and business enterprises to reach out to Latino consumers in the San Francisco Bay Area.

With its constant commitment to being the voice into the Hispanic Community El Observador has launched a new online jobs board to connect employers with job seekers.  We have also partnered with a diversity job board and is producing digital magazines in the areas of Politics, Education, Health, Wellness and Entertainment.    Our unique position as a non-biased reporter of news and information postures us well to be a vital resource to our advertisers.

El Observador headquarters is located in Silicon Valley with its office located in San Jose. We service the San Francisco Bay Area which consists of nine counties: Alameda, Contra Costa, Marin, Napa, San Francisco, San Mateo, Santa Clara, Solano and Sonoma.  Based upon the 2010 Census there are over 7.8 Million Household in the San Francisco Bay Area. Of those households, it is estimated that there are over 1.8 million household that are Latino.