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Shelly Palmer The TV business was once ruled by overnight ratings. Those metrics are becoming less and less meaningful in a world of mobile-first consumers. Online networks such as Netflix and Amazon don’t want or need third-party ratings. They know exactly what is being consumed, by whom, and when....
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Better Business Bureau Not every business that a consumer deals with will be committed to protecting their personal information. That’s why it’s important for consumers to take the protection of their privacy into their own hands, and make sure the businesses that receive their data will safeguard it. The...
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Shelly Palmer Generally speaking, there are two kinds of companies in the world: data rich and data poor. The richest of the data rich are easy to name: Google, Facebook, Amazon, Apple. But you don’t need to be at the top of this list to use data to create...
Shelly Palmer The TV business was once ruled by overnight ratings. Those metrics are becoming less and less meaningful in a world of mobile-first consumers. Online networks such as Netflix and Amazon don’t want or need third-party ratings. They know exactly what is being consumed, by whom, and when....
Better Business Bureau Not every business that a consumer deals with will be committed to protecting their personal information. That’s why it’s important for consumers to take the protection of their privacy into their own hands, and make sure the businesses that receive their data will safeguard it. The...
Shelly Palmer Generally speaking, there are two kinds of companies in the world: data rich and data poor. The richest of the data rich are easy to name: Google, Facebook, Amazon, Apple. But you don’t need to be at the top of this list to use data to create...