Apple

  • Apple’s New MacBook Air, Mac Mini, iPad Pro and Apple Pencil

    Shelly Palmer On Tuesday at the Brooklyn Academy of Music, Apple held its second major hardware event of the fall to unveil a new lineup of iPads, MacBooks, and more. The big takeaway: all of Apple’s new products are the best they’ve ever been … and also the most...
  • Wellness Tech: The Evolution of Apple Health

    Shelly Palmer  I hit rock bottom in April 2013. My weight had ballooned to 252 lbs., and eating had become a compulsion. I hated the way I looked and the difficulty I had moving around, and I especially hated the way I felt. I had tried everything (or so...
  • Apple Is Getting into Original Content, Where Does That Leave Advertisers?

    Shelly Palmer  Apple is now a trillion-dollar company. Better-than-expected iPhone sales have propelled the company to be wealthier than all but the 15 richest companies in the world, and only the second company (following PetroChina, an oil and gas company) to reach that valuation. But wait, there’s one more thing...
  • iOS 12 and More: Everything You Need to Know from Apple’s WWDC 2018

    Shelly Palmer  Monday marked the beginning of Apple’s Worldwide Developers Conference (WWDC 2018). As per tradition, Apple kicked off the week with a two-plus hour press conference that highlighted a new version of iOS, a new version of macOS and more. Here’s what you need to know. iOS 12...
  • Is Apple Over?

    Shelly Palmer I started personal computing on an Apple II circa 1977. It was a big step up from the Heathkit and Radio Shack DIY projects I tinkered with in grade school. When IBM introduced the IBM-PC circa 1981, I semi-defected, and in 1984 I became bi-computeral (you know...
  • New featured device for your car

    Apple CarPlay, Android Auto: Sanity Check

    Shelly Palmer Apple CarPlay lets your car display a familiar, iOS-like interface. So too with Android Auto and its Google Now-ish display. But your new car has a built-in set of similar features that are ergonomically and technologically integrated. Should you plug your smartphone into the Apple CarPlay or...
  • Chinese Apple?

    Shelly Palmer This past week Apple posted the highest quarterly earnings in American history. The reward for this incredible feat was a decline in share prices that chopped approximately $30 Billion off Apple’s market cap (that’s like wiping out the value of a company the size of FedEx overnight)....