Madrid – Sixty years after her ‘birth’, Barbie not only represents the iconic blond hair doll with countless pieces to match, but also a feminine reference that motivates and demonstrates to the girls that there are no limits to achieve everything that is propose
The doll, which was created in 1959, is still the jewel in the Mattel crown and celebrates its six decades by reviewing the 200 professions that have reflected throughout its history: from astronaut to candidate for the presidency.
Under the slogan “You can be what you want”, Barbie presented the new projects in Madrid this Thursday, focused on breaking down gender stereotypes, for which he has had the presence of three women of reference: Alaska, leader of the Fangoria group; Desirée Vila, Paralympic athlete, and Nerea Luis, robotic engineer and creator of T3chFest.
Three women who “have fought, fight and will continue to fight” to convey this message to today’s girls, since, “we have to change the social clichés we face and show that we can be everything we set out to do,” says Vila.
For Alaska, playing with Barbie is, “imagining what you want to be.” The singer recognizes being an “unconditional fan” of this doll since she was a child.
“Secure of themselves and their work, faithful to their principles and outside the established canons”, is the message that Nerea Luis wants to transmit to the youngest children, so that, in this way, “the new generations an easier path, and a path where it’s not necessary to face so many adversities.”
Barbie’s career has served to, “value women who have broken down barriers” and that, although each belongs to different professional fields, have a common denominator: “break stereotypes,” said Ruth Henriquez, representative of Mattel.
The blonde and blue-eyed figure and very long legs has been the queen of the toy store practically since its launch until now. Since then it has been evolving and changing according to the trends of the moment, now it has different physical and stylistic aspects. Barbie has changed as much as society has.
Six decades later, the iconic doll carries a “hopeful” message for girls to achieve their dreams, celebrate their childhood, and “discover the unimaginable in a world where everything is possible,” concluded Henriquez.