strategy

  • Newsom’s ‘new strategy’ would force some homeless, mentally ill Californians into treatment

    Gov. Gavin Newsom unveiled on March 3rd a much-anticipated proposal to address a mental health crisis increasingly visible on trash-strewn sidewalks and in cramped jail cells around California. The proposal, known as the Community Assistance, Recovery and Empowerment (or CARE) Court, would provide a framework for courts to compel people...
  • Brand Bravery as a Go-to-Market Strategy

    Shelly Palmer  Nike’s tenet “Believe in something. Even if it means sacrificing everything.” is inspirational. While some are applauding Nike for standing up for what it believes, others (who disagree with Nike on this issue) find themselves torn between their love of the brand and their own beliefs. Quinnipiac...
January