shelly palmer

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    Sing What You Mean

    Shelly Palmer You wrote an explanatory email, you sent a PowerPoint deck, you crafted a white paper, you created an infographic, you made a video, and with all that, people in the meeting still had questions. It’s because you didn’t sing what you meant. My first job out of...
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    Losing Weight Just Got Easy Again

    Shelly Palmer Jawbone just went belly up. Fitbit is on life support. The Quantified Self movement is busy measuring the last days of the fitness tracker fad; its 10,000 steps of fame are up. I was sad to learn of Jawbone’s death, but not surprised. I took off my...
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    Ratings Are Yesterday, Data Is Tomorrow

    Shelly Palmer The TV business was once ruled by overnight ratings. Those metrics are becoming less and less meaningful in a world of mobile-first consumers. Online networks such as Netflix and Amazon don’t want or need third-party ratings. They know exactly what is being consumed, by whom, and when....
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    My Banned Words for 2017

    Shelly Palmer Just for fun, here is a list of buzzwords, biz speak, and hipster droppings that should be banned from every business meeting forevermore. In my last banned word rant, I opined about a proleptic conversation that began, Client: “Our Big Data Rock Star ideated a cloud-based, scalable,...
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    How Do You See the Future?

    Shelly Palmer Tomorrow will be nothing like today. It may look and feel a lot like today – you’ll get up, have breakfast, exercise, go off to work, etc. But tomorrow will be nothing like today. Tomorrow there will be 600,000 new smartphone activations, 540,000 new computers sold, hundreds...
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    The Invasion of Ideas

    Shelly Palmer I was going to write about a specific threat to brand marketing this week. But, considering the recent vicious attacks in London, I want to revisit a thesis about a specific threat from brand marketing. This enemy is not a person, a people, a government or a...
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    Stop Saying AI Can’t Replace Humans

    Shelly Palmer To change your world, AI does not need to replace humans – it just needs to displace you. So stop saying that AI can’t replace humans, and start asking, “Can AI displace me?” You Don’t Need to Be Totally Replaced by a Sentient AI System to Lose...
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    The Cloud Network Era

    Seth Shapiro shellypalmer.com Technology has always driven massive changes in the business of television. The movement from the Broadcast era to the Pay TV era was powered by the new technologies of cable and satellite. And the engine of the next major shift — from cable to OTT (over...
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    Partner, or Die!

    Worried about robots taking your job? You have a weapon and one last chance: partner, or die! Shelly Palmer Your Job at Risk? If your job is process oriented, for example, calculating make-goods for improperly filled orders, your whole department will be automated soon. Don’t let the pink slip...