data

  • Photo Caption: To fight phishing and the like, get your computer checked regularly. Photo Credit: NAPS

    How To Protect Your Data

    NAPS Chances are your data, whether personal or at work, has been compromised. Even before half the adults in America had their information stolen from a major credit-reporting agency, there were about 178 million personal records exposed in 2015 and it’s estimated that number rose to more than 200...
  • Photo Credit: Shelly Palmer

    Ratings Are Yesterday, Data Is Tomorrow

    Shelly Palmer The TV business was once ruled by overnight ratings. Those metrics are becoming less and less meaningful in a world of mobile-first consumers. Online networks such as Netflix and Amazon don’t want or need third-party ratings. They know exactly what is being consumed, by whom, and when....
  • Photo Credit: Pixabay

    Is Your Data Being Protected?

    Better Business Bureau Not every business that a consumer deals with will be committed to protecting their personal information. That’s why it’s important for consumers to take the protection of their privacy into their own hands, and make sure the businesses that receive their data will safeguard it. The...
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    Rich Data, Poor Data

    Shelly Palmer  Generally speaking, there are two kinds of companies in the world: data rich and data poor. The richest of the data rich are easy to name: Google, Facebook, Amazon, Apple. But you don’t need to be at the top of this list to use data to create...