brand bravery

  • Brand Bravery as a Go-to-Market Strategy

    Shelly Palmer  Nike’s tenet “Believe in something. Even if it means sacrificing everything.” is inspirational. While some are applauding Nike for standing up for what it believes, others (who disagree with Nike on this issue) find themselves torn between their love of the brand and their own beliefs. Quinnipiac...
January

0